On the Internet, there are countless ways and channels to advertise your company or store. Even though Instagram, Facebook & Co. are constantly gaining in importance for one’s own presentation, email still plays a central role in corporate communication.

A well-made email newsletter is still one of the most effective ways to address prospective or existing clients. As a rule, you’ll get more attention with a professionally crafted email than with a post on a social media platform, for example, where it can very easily get lost among countless others.

We have compiled the 5 most important newsletter tips for successful email campaigns:

1. The subject line

The subject line is the most powerful tool of your newsletter. The subject line is the first thing that gets noticed and decides whether the recipient opens the email or not. This is where the core message of your newsletter must come across. This can be a promotion in the photo studio, a special offer or an event that will take place soon.

2. The content matters

Content is king – you can sum it up as simply as that. The content of your newsletter must be interesting and explain briefly and concisely what you want to convey. We recommend that you do not place too many topics in a newsletter. As a rule, the receptivity is limited, because each of us receives a large number of newsletters. A central message, framed by 1-2 appropriate photos is more effective.

Be aware that photos may not be displayed to the recipient. For example, if you send a coupon code, it should not only be shown on the photo, but also in the text.

3. Call to Action

A call-to-action is a button that the client clicks on (e.g. the “Add to cart” button in an online store).

What do you want from the client? A newsletter should be used as purposefully as possible and trigger an action from the client. For example, if you are planning an action in the photo studio, you should use a button with the title “Make an appointment now” or “Secure an offer now”. The client will then know what to do.

The principle of “less is more” also applies here. A compact newsletter with a central call-to-action button is immediately understood by every recipient.

4. Keep your promise

It sounds obvious. Make sure you deliver what your newsletter promises. The content of the newsletter must deliver what the subject promises. Recipients don’t like to be “lured” with a subject line and then disappointed in the newsletter.

5. Unsubscribe

Legally required is an unsubscribe option for the recipient. It must be possible to unsubscribe from an email distribution list at any time and with just one click. This link is usually located at the end of the newsletter.

Newsletter provider comparison

As more and more companies are willing to spend money on their email marketing, countless newsletter tools have come onto the market in recent years. While it used to be that only larger companies could afford such a service, today even a small or medium-sized business can realize its marketing via emails.

One of the most well-known email marketing providers is Mailchimp. Founded in 2001, the service has become popular with its freemium strategy, especially among small businesses. The background is that the service is free up to a quantity of 12,000 emails per month. However, Mailchimp places its logo under each email.

Other providers such as Sendinblue (formerly Newsletter2Go) or CleverReach or Mailchimp are very established email marketing companies that send their own newsletter with low monthly fees.

Advantages of a regular newsletter

Since it is legally regulated that a newsletter may only be sent to recipients who have explicitly agreed to it, you can assume that someone who subscribes to your newsletter also reads it and is interested in your information and actions.

Photographers of our photographer online stores have had the possibility for quite some time to collect email addresses of interested parties via their own store. For example, a client can explicitly sign up for your mailing list in the contact form or when completing an order.

With targeted newsletters, you can easily remind your clients about you and easily boost photo sales.

5 Newsletter tips for successful photographers
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